An RSS feed can be easily embedded in your email campaign. However, before you start, make sure your RSS or Atom feed is valid.
What does RSS consist of?
An RSS or Atom feed is an XML file – plain text that, like an HTML file, is assigned various tags. The file contains structured content in the form of text, but does not contain layout
What is a website’s RSS feed?
Anyone who regularly navigates to sites with a lot of content will notice a small logo that stands out because of its orange color.