Today, such programs are available in almost every browser. They allow the audience to subscribe to interesting news resources, to study useful articles without opening their sources, but with saving traffic to the site.
As a result, site owners get the following benefits:
- Increased traffic, which allows them to gather regular readers. Some experts believe that RSS increases the position of the page in the top of search queries.
- Increased loyalty of readers.
- Increase in the popularity of the resource due to the ability of the audience to share their favorite news.
Features of the format
Versions of RSS differ in the peculiarities of implementation and application from some features, advantages and disadvantages. Aggregator programs must support any type of data transfer. Version differences make it difficult to insert short descriptions in HTML code format. Different types of metadata can cause difficulties in updating rss business feeds.
Scope of RSS
The need to structure information arises for both data providers and recipients.
Information providers gain the following advantages when using xml or rss news feeds:
- Ability to broadcast a product or service to a wide audience.
- Possibility to show different stages of development.
- Possibility to distribute advertisements.
- Possibility to work with conversion.
Recipients of information when viewing rss feed get the following advantages:
- No need to visit the site.
- The possibility of automatic monitoring of updates.
Benefits for users
RSS feed programs provide benefits not only for portal owners, but also for their readers. Let’s consider what are the advantages of using feeds for both sides of the interaction.
Viewing RSS feeds provides users with the following benefits:
- Prompt notification of added content that will interest subscribers.
- Clear content without unnecessary widgets, ads, banners and insignificant information.
- Ability to view updates from all pages the user reads in one place.
- Traffic control and prompt downloading of data, as opposed to visiting the site directly. This advantage is especially relevant for smartphone owners.
- No need to visit the resource to view the necessary information.
Advantages for website and portal owners
The use of XML news feed provides the following advantages for website owners:
- Loyalty of subscribers who will follow the portal updates.
- Additional traffic when users open links.
- Increased popularity of the company.
- The possibility of broadcasting a product or service at all stages of promotion.
- Broadcast advertising.
- High conversion rate.