An RSS feed can be easily embedded in your email campaign. However, before you start, make sure your RSS or Atom feed is valid.
You don’t need to program the code yourself – there are many providers that provide the necessary technology. All you have to do is enter the feed’s source URL and copy the generated HTML code to your website.
You’ll need a “feed generator”, which is a program that generates the HTML code needed for the web from a source XML file. A Google search results in a sufficient selection of free offerings. You do not need to install anything, just enter the data into the web form
If necessary, you can add a few design details. After clicking “Show my code”, the service will generate HTML code. Then enter the resulting URL in the city on your website.
The submission generator form usually already shows a preview so that you can directly evaluate the project. Embed the HTML code in your website where you want the feeds to appear (usually a place on top of the header or a place near the left or right menu column). The example shown is integrated into the design of the final site:
Between 2000 and 2020, the popularity of RSS feeds has been growing steadily, and now almost all websites have their own RSS feeds. This is due not only to the development of technology, but also to the strict requirements of users who want to stay up to date but not spend a lot of time searching for news – after all, one glance at the Feed Reader is enough, and if the new content seems worth reading, then it can be opened in full.
Experience shows that Google Reader and Bloglines are increasingly being used to read feeds, they have email support, and similar services are likely to play a key role in receiving news in the future.