Every website has an RSS feed by default.By optimizing your RSS feed, you can get more backlinks, drive more traffic to your website, and prevent content from being copied.
Create a good sitemap for your RSS feed
This is the first thing you are going to do when you plan to optimize your RSS feed. This RSS sitemap will be different from an XML sitemap. This RSS sitemap will contain the most recent content of your website.
Show an excerpt in the RSS feed instead of the full article
When your readers are able to view the full article from your RSS feed, they will be able to read your article from their feed reader. This will affect the total number of pageviews, conversion rate, as well as advertising revenue on your website. You can visit your WordPress admin dashboard and navigate to the “Readers” section in the settings menu. Then click the Excerpt button in the feed. Don’t forget to click the “Save Changes” button to update your RSS feed.
Allow all users to subscribe to categories in your RSS feed
Each category on a WordPress website will have its own RSS feed. If you are running a blog with a lot of categories, you can allow your readers to subscribe to any categories they like. You can make it easy for your readers by highlighting this feature on your website. Your readers will be able to easily and quickly follow any of their favorite categories on your WordPress website. This will increase the overall conversion rate on your website.
Add social media buttons to WordPress RSS feeds
Most RSS feed readers do not have any social media sharing feature. However, you can still add custom social media icons to your RSS feed. This will help you encourage readers to share information. You can add share buttons to any social media accounts, such as Twitter or Facebook. The more people share your RSS feed and website, the better results you will get.
Allow users to subscribe to your RSS feed via their email
Many people are interested in subscribing to your RSS feeds via their email. It will be easier for them to follow your blog if they subscribe to your RSS feed through their email. If you want to follow this tip, you can use a good email marketing service like SendinBlue. This service has a free plan that allows you to send up to 300 emails to your customers every day.